If it ain’t broke don’t fix it and if it is broke? Well then you’re in for a world of trouble on your hands. At least, that’s Apple’s thinking as the pressure is increasingly heavy on the Cupertino, Calif. based tech company to deliver on whispered promises when the iPhone 6 launches later this month.
The iPhone 5S was a huge step up in past offerings as it gave us a fingerprint scanner, a new iOS7 design along with a bigger screen but for many, the device still wasn’t enough. Understandably, plenty of people didn’t consider it as revolutionary as past updates when its Android competitors were all offering similar features. They were disgruntled and unhappy with the phone and left wondering when Apple was really going to throw the consumer fatigue out with the bathwater. The iPhone 6’s health and fitness focus could certainly bring that shake up but Apple are counting on fault iPhone 6 handsets to help them get there.
To explain, as part of the biggest iPhone launching the product’s history, Apple have set up a crack team of problem solvers to identify what’s wrong with the iPhone 6 and iron out those problems in a timely manner. Word of mouth can dent your profit margin like a bullet train without a speed limit and with so much hype around the phone, Apple are right to want to nip any faults in the bud right away.
According to Bloomberg Businessweek, customers returning faulty Apple iPhone 6 devices will also help them figure out problems in the production line. If there’s an issue that damages phones as they’re being made, it’s a fair assumption to make that a big batch of handsets has been made with the fault, something we’ve seen recently with the iPhone 5S battery issues. Furthermore, Apple are reportedly testing out robot iPhone makers at Foxconn (the notorious company responsible for putting iPhones together) to make the process easier but as this is the first time these animatronic workers have been put to use, there’s every chance that they’ll mess up and leave Apple with a mess on their hands.
While it might be something to worry about that Apple is beefing up the workforce to prepare for busted iPhone 6 handsets, it’s actually something to be think fondly of. Apple’s reliance on EFFA (early field failure analysis) is something that they boast over their competitors and has been working to help the company solve serious problems since 2007 when a fault with the very first iPhone saw sweat from the user’s face short circuit the phone.
Tricky stuff, so we’ll have more for you on iPhone 6 faults and the official iPhone 6 announcement once the phone gets announced later today.
Source: Bloomberg Businessweek
